Make it EASY for your network to refer business to you! How?
Make sure you regularly nurture relationships with those who either are in your target market or have access to it… especially networking rock stars!
Make sure they clearly understand who you serve and what you serve them with… remember this is your responsibility not theirs.
Be clear and specific in asking for what you want.
2. Make it LUCRATIVE for your network to refer business to you! How?
Paint a clear picture of what’s in it for them.
Always reward the behavior you want to see repeated.
Recognize them for their generosity and referral savvy publicly in front of their peers… people never seem to tire of this type of positive PR.
3. Make it FUN for your network to refer business to you! How?
Hold a referral contest where the person who refers the most business to you wins something they deem valuable.
When you’re “THE MAN”, you become magnetic and people will always want to be around you and please you. So become “THE MAN” or if applicable, “THE WOMAN”.
Everyone loves free stuff! Free is fun so if at all possible, let them sample your goods and services. This will give them first-hand experience and most likely will encourage them to speak more favorably of you, more often.
So in closing, some key questions to ask yourself are… point blank, are you referable? Are you making it easy, lucrative, and fun to refer business to you? Are you continually developing your networking skills to increase your refer-ability factor? Are you consciously and continually making an effort to identify and nurture the networking rock stars in your network? If so… GREAT… keep it up! If not, then as one of my mentors James Arthur Ray says “When would now be a good time to start?”
Make sure you regularly nurture relationships with those who either are in your target market or have access to it… especially networking rock stars!
Make sure they clearly understand who you serve and what you serve them with… remember this is your responsibility not theirs.
Be clear and specific in asking for what you want.
2. Make it LUCRATIVE for your network to refer business to you! How?
Paint a clear picture of what’s in it for them.
Always reward the behavior you want to see repeated.
Recognize them for their generosity and referral savvy publicly in front of their peers… people never seem to tire of this type of positive PR.
3. Make it FUN for your network to refer business to you! How?
Hold a referral contest where the person who refers the most business to you wins something they deem valuable.
When you’re “THE MAN”, you become magnetic and people will always want to be around you and please you. So become “THE MAN” or if applicable, “THE WOMAN”.
Everyone loves free stuff! Free is fun so if at all possible, let them sample your goods and services. This will give them first-hand experience and most likely will encourage them to speak more favorably of you, more often.
So in closing, some key questions to ask yourself are… point blank, are you referable? Are you making it easy, lucrative, and fun to refer business to you? Are you continually developing your networking skills to increase your refer-ability factor? Are you consciously and continually making an effort to identify and nurture the networking rock stars in your network? If so… GREAT… keep it up! If not, then as one of my mentors James Arthur Ray says “When would now be a good time to start?”
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